SQLiteManager 4 is a huge upgrade. We want everyone to get it at a fair price. If you bought SQLiteManager 3.x recently (after October 01, 2012) directly from us, you are entitled to a free upgrade (check it out here).
Unfortunately, Apple does not provide us a way to give free upgrades to all customers who purchased SQLiteManager 3.x from the Mac App Store recently. However: For the first 7 days of sale ONLY, SQLiteManager 4 will be available with an huge discount (USD $29) to EVERYONE — new customers, existing customers, direct customers, and Mac App Store customers.
After that, for a limited time, we will offer SQLiteManager 4 for USD $39 to EVERYONE — new customers, existing customers, direct customers, and Mac App Store customers. This allows our Mac App Store customers to enjoy the same upgrade pricing as direct customers.
After that, SQLiteManager’s price will return to its regular pricing (USD $49) for new direct customers, and all Mac App Store customers.